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Objective 3 List and define the steps in the business buying decision process. Objective 4: Compare the institutional and government markets and explain how institutional and government buyers make their buying decisions. Learning Objectives Objective 3: List and define the steps in the business buying decision process. 6-3 Copyright © 2016 Pearson Education, Inc.Ĥ Business Markets and Business Buyer Behavior Objective 2 Identify the major factors that influence business buyer behavior.
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Objective 1ĝefine the business market and explain how business markets differ from consumer markets. Objective 2: Identify the major factors that influence business buyer behavior.
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Learning Objectives Objective 1: Define the business market and explain how business markets differ from consumer markets. 6-2 Copyright © 2016 Pearson Education, Inc.ģ Business Markets and Business Buyer Behavior It works hand in hand with business customers to become a logistics partner, helping them to shape and sharpen their entire logistics strategy and operations. In its business markets, UPS does much more than just deliver packages. But to business customers, UPS becomes a strategic logistics Partner.
Principles of marketing kotler 15th edition ppt drivers#
Say UPS, and most people think of those familiar brown trucks with friendly drivers rumbling around the neighborhood. Kotler and Armstrong Insert Textbook Cover Image Chapter 6: Business Markets and Business Buyer Behavior Copyright © 2016 Pearson Education, Inc.Ģ Business Markets and Business Buyer Behavior